I have to admit, I have been giving myself a pretty hard time these past few weeks. I’m not sure what has brought it on, maybe it has been the threat of looming deadlines or the fact that our workload has doubled as we try to make up for the time we will be losing over the summer. Going on holiday should be a time to destress and unwind, but those of you who are self employed will know that the weeks leading up to your vacation will generally be the busiest and most stressful, sometimes you might even wonder if taking a holiday is really worth all the extra hours. Of course I know it is, but when you are in the thick of it, the feeling can really start to wear you down and that is exactly what had started to happen to me.
At one point I would have struggled to hold a conversation, I was on the verge of tears at any minute, I was snappy, irritable and really struggling to sleep. I was starting to get frustrated and disappointed with myself. I was angry that there were still things we were yet to achieve, projects that we had started working on over two years ago were still not launched, ideas we had wanted to implement months ago, still not applied, all simply because we didn’t have enough time! Something had to seriously change and quick!
For a time I was scared to voice my concerns, I was worried that people might think that I no longer enjoyed working on the blog or that I didn’t love what I do, which really wasn’t the case at all! I love this blog, it is my baby, but I felt we were plodding along rather than making a future for ourselves. I decided to take action and after talking with Jess, I realised I wasn’t alone as she was starting to struggle with it all too. We needed to take steps to reduce our workload so that we could start working on a future for our blog and for our business. That meant doing some serious analyzing and discovering what our readers really expected of us. We noticed a huge drop in readers on Fridays and Saturdays compared to the other days of the week so we decided right off the back to not post anything on those days for the time being. There was no point stressing ourselves out creating posts that weren’t going to be seen, so instead we would use those days to a.) take a break, b.) spend more time on quality posts that our readers were enjoying, such as real weddings, styled shoots, DIY’s and helpful guides and c.) start working on some of those projects we had put on the back burner for so long.Details